Designing better services in complex organisations.

I combine product and service design with research to help organisations understand problems, align around opportunities and improve outcomes.

Currently working at Midland Heart, transforming digital services, with experience across complex, regulated environments including social housing and healthcare.

Case studies

Discovery | Product design | Systems thinking

Improving an underperforming NHS digital service

Using discovery, research and product design to uncover the causes of poor engagement and improve onboarding, retention and programme outcomes.

Research | Information architecture | UX design

Redesigning complex healthcare websites around user needs

Using research, information architecture and iterative design to simplify complex content and create clearer journeys across multiple healthcare websites.

Design systems | Accessibility | UI design

Creating an accessible component library for a legacy healthcare platform

Auditing an inconsistent product and creating reusable patterns to improve accessibility, consistency and efficiency across design and development.

Get in touch

If you have a project you think I’d be a good fit for, please email or reach out on LinkedIn.

vickihiggscreative@gmail.com