Case study:
User-centred website redesign
In 8 weeks, we revamped websites to address user issues with content and navigation.
The redesign focused on improving site structure to better cater to diverse user groups, attract new talent and clients, and minimise drop-offs during candidate registration.
Overview
Background
Thornbury and The Guild specialise in last-minute staffing solutions throughout the UK, Ireland and USA. Their websites primarily served the purpose of attracting both candidates and clients.
The UX team was enlisted to redesign the websites and tackle several identified issues:
Users faced challenges locating content on the home screen and site-wide
Candidate drop-off occurred at crucial stages during registration
Client-related content was limited and hard to find
It was challenging to appropriately present new content to users (e.g. new services)
The site's aesthetic did not align with the brands' high quality and reputation
The business was contemplating merging Thornbury's US website the UK one, which provided a distinct set of services.
Challenge
Create a website solution adaptable to both brands, with each site catering to at least two distinct user groups and helping them achieve their specific goals.
Scope and constraints
We had 8 weeks to deliver site maps, wireframes and 2-3 high fidelity designs for handover to a third party.
We could conduct research with workers, but not clients.
My role
Working alongside a researcher and writer, I was responsible for UX strategy, information architecture and UX design.
Stages of work
Understanding the problem
Defining the approach
Identifying user groups and goals
Information architecture
Wireframing and design
Handover, build and launch
Lesson’s learned
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